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Types Of Freelance Content Writers You Should Avoid
I was sipping coffee the other day with a close friend, who is setting up her business, and she needed my advice as a business owner myself. She was looking for freelance content writers to help with...
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You Already Have a Content Goldmine- Are You Using It?
‘I don’t have enough good clothes to wear!’ That’s what most people say while shopping for new clothes. And it’s a different thing that they have a closet packed with many barely used outfits. But...
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How Blogging Will Change in 2021
2020 has been an unforgettable year for everyone, from a personal to a professional stance. We have experienced significant shifts in technology, how we interact, communicate, and do business. So, how...
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Iris Predictions: How Will You Rank in 2021?
How you rank for specific keywords can change quite quickly, especially if you didn’t follow the best trends for long-term SEO rankings, and you only focused on getting short-term results. However,...
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Our Expert Predictions: How Social Media Content will be Done in 2021
Like it not, social media has become an integral part of many businesses and industries over the past decade. It has provided means to small and big businesses to market their services and bring in...
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How to Use Multiple Channels to Maximize Your Customer Acquisition in 2021
To reach your audience, your best bet is to manage multiple channels in order to cover all grounds. Social media marketing is all the rage today and more and more businesses are focusing on it. While...
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THE BEST CONTENT MARKETING MOMENTS OF 2020
You may have heard it before, but it is true – 2020 really was a transformational year in Content Marketing. The pandemic upended the lives of nearly all of us when it forced us to stay home and...
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Content Marketing Scenarios That Will Not Work In 2021
In 2021 content marketing will again face the landscape that began in 2020. This landscape includes what I call pandemic content consumption (PCC). PPCP refers to the adaptations we made to adjust to...
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Six Questions You Must Answer Before Hiring a Freelance Writer
Content writing is the new darling in the world of marketing. In this super-connected world, businesses use content marketing to increase their site’s traffic and result in greater conversions, sales,...
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2021 Is The Year To Refine Your Buyer Personas
Small Businesses: Listen Up Most content marketers use and rely on buyers’ personas to understand their customer’s needs and develop content that matches those needs. But while they may develop a...
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